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The Crown Jewel of the Black Hills
Minutes, not miles, from adventure.
When you’re up for adventure, stay in Custer, South Dakota and be minutes-not-miles from the best climbs, trails, and family fun in the Black Hills. Located on the edge of Custer State Park, Custer and the surrounding area offers travelers unique lodging, dining and shopping opportunities, as well as unlimited family fun.
This charming mountain town is a natural playground for all adventure seekers. Plus, you’re just minutes from world-famous attractions like Mount Rushmore, Crazy Horse Memorial, and Jewel Cave National Monument.

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Foodies Rejoice
In Custer you’ll find restaurants, delis and diners that almost seem out of place for a town of this size. Dig into homemade pies, chuckwagon suppers, buffalo burgers and local hospitality that will have your tastebuds begging for seconds.
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Relax & Unwind
There’s no better place to hang your hat; Custer hotels and motels offer you a variety of modern amenities, room types and rates. We also have pet-friendly establishments so the entire family can enjoy a Black Hills vacation.
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Center of Adventure
Nestled between free-roaming buffalo of Custer State Park, granite mountain carvings, 1.2 million acres of national forest, and some of the world’s largest underground caves, the city of Custer is a welcoming hub in the center of the Black Hills of South Dakota.
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